Discover Puyuan
Where a thousand-year-old silk town meets contemporary fashion and lifestyle
Overview
Puyuan is located in Tongxiang, Zhejiang Province, centred on a historic water town with nearly 900 years of history.
Once known for its thriving silk trade, it is now redefined as a “fashion ancient town”, integrating cultural heritage, textile industry and contemporary lifestyle.
By combining restored historical spaces, fashion-driven retail, exhibitions and immersive experiences, the resort creates a destination where tradition and modern creativity coexist.
100+ experiences
20+ hotels
20+ restaurants
A legacy of trade
Puyuan has long been a major commercial hub in the Jiangnan region, known for silk and textile production. Its urban fabric, bridges and waterways reflect centuries of trade, craftsmanship and daily life, forming the foundation of today’s cultural landscape.
Fashion in daily life
Positioned as a fashion destination, the resort connects traditional craftsmanship with contemporary design, retail and exhibitions. From fashion brands to creative studios, it offers a dynamic environment where industry, culture and lifestyle intersect.
GQ Annual Awards Ceremony lighting up Puyuan’s historic water town at night
From silk town to fashion destination
Puyuan’s transformation builds on its historical identity as a centre of textile production.
Once defined by silk trade and craftsmanship, the town now integrates fashion retail, design studios and cultural spaces into its historic fabric.
This evolution preserves the spatial character of a Jiangnan water town while introducing new forms of creativity and consumption, allowing visitors to experience both continuity and change within a single environment.
Folk puppet opera show
Golden ancient ginkgo tree
Waterside house dusk dinner
Phoenix drone light show
Molten iron fireworks show
Snow-covered Puyuan town
“Leave with a touch of elegance.”
Visitor Services
Wi-Fi Coverage
Free Wi-Fi available throughout the scenic area
Multilingual Info
Maps and signage available in English and other languages
Mobile Payment Access
Alipay and WeChat Pay supported with international card binding
Card Acceptance
Major merchants accept Visa and Mastercard
Luggage Storage
Free luggage storage available at scenic area entrances
Visitor Assistance
Service counters available for general enquiries and support
Medical Support
Emergency medical points available within the scenic area
Accessibility Services
Wheelchair rental and accessible routes available
Puyuan pagoda waterside scenery
A town shaped by silk and style
Puyuan’s identity originates from its long-standing role in silk production and trade.
Today, this legacy evolves into a contemporary fashion landscape, where textile culture, retail spaces and creative industries are embedded within historic streets and waterways.
The result is a destination where craftsmanship, commerce and modern lifestyle naturally intersect.
Visitor information
Best time to visit
The resort is open year-round, with seasonal variations in events, exhibitions and outdoor experiences.
Half-day to full-day visit
Visitors can explore heritage landmarks, retail streets and cultural spaces within a walkable area.
Events and programmes
Fashion shows, exhibitions and cultural events take place regularly, offering evolving experiences.
Facilities and access
The resort provides accommodation, dining, retail and public amenities within a connected urban layout.
What is Puyuan Fashion Resort known for?
Puyuan is known for its heritage as a historic silk town and its transformation into a destination combining fashion, retail, culture and lifestyle experiences.
How much time should I plan for a visit?
Most visitors spend half a day to a full day exploring the town, including landmarks, shopping streets and dining areas.
Is the resort suitable for overnight stays?
Yes, the resort offers a range of hotels and boutique guesthouses, allowing visitors to stay within the historic setting.
Are there fashion-related experiences?
Yes, visitors can explore fashion retail spaces, exhibitions and creative studios that reflect Puyuan’s role as a modern fashion destination.
Can I experience traditional culture here?
Yes, the resort includes heritage architecture, cultural displays and craft-based experiences rooted in local traditions.
Is the town easy to walk around?
Yes, the resort is designed as a walkable environment, with connected streets, waterways and public spaces.
Why Puyuan
Overhead aerial shot of wuzhen xizha tiled houses and wooden canal boats
A town built on craftsmanship
Puyuan’s identity originates from textile production and commerce, shaping both its architecture and cultural traditions.
A destination for fashion and creativity
By integrating fashion brands, exhibitions and creative industries, the resort becomes a platform for contemporary design and expression.
A living cultural landscape
Historic streets, waterways and daily life merge into an environment where visitors experience both heritage and modern lifestyle simultaneously.
Book now
View hospitality options in Puyuan
Wuzhen at a glance
A Jiangnan water town defined by silk heritage, dense waterways and a long tradition of craftsmanship, now reinterpreted through contemporary fashion and cultural expression.
900+
Years of town history
70+
Bridges across the town
36
Traditional streets
Discover Puyuan
Visitor information
Best time to visit
The resort is open year-round, with seasonal variations in events, exhibitions and outdoor experiences.
Half-day to full-day visit
Visitors can explore heritage landmarks, retail streets and cultural spaces within a walkable area.
Events and programmes
Fashion shows, exhibitions and cultural events take place regularly, offering evolving experiences.
Facilities and access
The resort provides accommodation, dining, retail and public amenities within a connected urban layout.
What is Puyuan Fashion Resort known for?
Puyuan is known for its heritage as a historic silk town and its transformation into a destination combining fashion, retail, culture and lifestyle experiences.
How much time should I plan for a visit?
Most visitors spend half a day to a full day exploring the town, including landmarks, shopping streets and dining areas.
Is the resort suitable for overnight stays?
Yes, the resort offers a range of hotels and boutique guesthouses, allowing visitors to stay within the historic setting.
Are there fashion-related experiences?
Yes, visitors can explore fashion retail spaces, exhibitions and creative studios that reflect Puyuan’s role as a modern fashion destination.
Can I experience traditional culture here?
Yes, the resort includes heritage architecture, cultural displays and craft-based experiences rooted in local traditions.
Is the town easy to walk around?
Yes, the resort is designed as a walkable environment, with connected streets, waterways and public spaces.
24 hour customer service
Please get in touch for any queries, or if you would like some guidance on where to go.
